What we learn, written down

What we learn building automations. Method, positions, and the mistakes worth avoiding.

Email: stop what dirties the base before you clean it

A bounce rate is not a cleaning problem. It is an intake problem. The four steps we use to bring a d...

Customer support starts before the ticket

Most support automation sorts tickets faster. The cheaper move is upstream: answer the question on t...

When not to hire us

We are not the right answer for every company or every process. Here is when we are not, and what to...